The fundraising will be conducted through a Regulation A+ crowdfunding event, also called a “mini-IPO”. Regulation A+ allows private companies to democratize the fundraising process by enabling customers to own a piece of the company. Before Reg A+ offerings, private companies could only crowdfund from accredited investors.
However, despite its progressiveness, it seems that the High Times is not going to keen on conducting an ICO.
“Beginning with our Reg. A+ crowdfunding, we’ve been focused on giving everyone from retail investors to long-time fans more ways to own a piece of High Times. While we didn’t believe that the ICO process was the right move for our brand, it would’ve been foolish to leave this emerging investor base out.”