Unibright developed a proof-of-concept (PoC) based on the idea that blockchain could connect different areas of a common journey, such as single travels, miles, services, catering, hotel bookings or even local transport. To achieve that, each part of the trip has to be tokenized. In the PoC, tokens can be purchased and sold by a customer, or exchanged for other services due to the interoperability of the ecosystem. Moreover, tokens can be used by the issuer as a reward for loyal customers (e.g. be granted for miles).
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