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Starbucks to Track Coffee via Blockchain

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“This kind of transparency offers customers the chance to see that the coffee they enjoy from us is the result of many people caring deeply,” said Michelle Burns, SVP of Global Coffee & Tea at Starbucks.

Starbuck’s demoed the digital traceability concept to shareholders at its annual meeting in March. Currently, the company is talking to coffee farmers in Colombia^ Costa Rica, and Rwanda to detect best benefit from the project for them. 



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