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Louis Vuitton to Use Blockchain for Product Authentication

Louis Vuitton 864x467 - Louis Vuitton to Use Blockchain for Product Authentication


The blockchain platform will trace luxury items from raw materials to point of sale providing its proof of authenticity. The next phase of the platform will explore protection of creative intellectual property, exclusive offers and events for each brands’ customers, as well as anti-ad fraud.

AURA has been built using a permissioned version of the Ethereum blockchain called Quorum, which is focused on data privacy and was developed by JPMorgan.



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